Chaithanya Bhupathi

About Chaithanya Bhupathi

Most marketers are flying blind with bad data. I fix that. I\'m a Tag Implementation & Web Analytics Specialist currently at Cognizant, working at the intersection of marketing technology and data accuracy. My job is to make sure that every click, form submission, and conversion that matters to your business is tracked correctly so your marketing decisions are based on facts, not guesses. Here\'s what I actually do: → Implement GA4 event tracking and custom dimensions for precise behavioral data → Build and manage Google Tag Manager (GTM) containers tags, triggers, variables, data layers → Configure Google Ads conversion tracking, remarketing audiences, and performance measurement → Audit and resolve tracking discrepancies that cause inaccurate attribution → Support DV360 and programmatic media campaign setups with proper tagging I\'ve also worked in social media marketing and lead generation so I understand what marketers need from their data, not just how to set it up technically.

Experience

1. Google Ads Executive Technical Implementation Specialist

   Cognizant

   Nov 2025 — Present · Hyderabad, IN

   Implement and manage GA4 event tracking and GTM container configurations for enterprise clients, ensuring accurate data capture across multi-channel marketing campaignsConfigure Google Ads conversion tracking, dynamic remarketing tags, and audience segmentation to improve campaign attribution and reduce wasted ad spendConduct regular tracking audits to identify and resolve data discrepancies, improving reporting accuracy for client marketing teamsCollaborate cross-functionally with performance marketing, development, and analytics teams to deploy pixel and tag solutions aligned to business KPIs

Education

• Osmania University

  Bachelor of Business Administration - BBA, Bachelor of Business Administration

• Parul University

  Master of Business Administration - MBA, Digital marketing