Chaitanya Kumar Pasupuleti

About Chaitanya Kumar Pasupuleti

I’m a digital and data strategist focused on driving business impact through AI, data analytics, and Mar Tech transformationAt Adobe, I help large enterprises adopt and scale AI-powered marketing capabilities across the full lifecycle from planning and content creation to journey orchestration and performance optimization.My background spans both:• AI-led marketing transformation — planning, content, journey orchestration, activation, and optimization• Enterprise data analytics — building decision frameworks, integrating performance insights, and enabling real-time reportingI work at the intersection of :• AI strategy and marketing execution• Enterprise Mar Tech systems and team enablement• Business outcomes and operational changeWhat I bring:• Deep expertise across Adobe Experience Cloud (AJO, AEP, CJA, GenStudio, Workfront, RTCDP)• Strong data mindset: KPI mapping, analytics-driven planning, and dashboard-free performance storytelling• Ability to translate complex tech into use cases that marketing and business teams can act onI’m passionate about preparing marketing organizations for an AI-first future by shaping how tools, talent, and workflows evolve.Let’s connect if you\'re thinking about:AI agents and marketing transformationOperationalizing value from your Mar tech StackEnabling teams to move faster with GenAI and automation

Experience

1. Sr Digital Strategist

   Adobe

   Aug 2022 — Present · Bengaluru, IN

   As a Senior Digital Strategist at Adobe, I help organizations adopt data-driven and AI-powered marketing strategies by leveraging Adobe solutions. I specialize in value realization, increasing adoption, and driving change management during large-scale MarTech transformations. My focus is on optimizing customer journeys, enhancing personalization, and enabling real-time decision-making through data, analytics, and AI-driven insights.AI-Driven Marketing & Data StrategyDefine and implement AI-powered marketing strategies to enhance personalization, automation, and real-time decision-making.Design and implement data-driven MarTech strategies by leveraging Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), and Real-Time CDP (RTCDP) to enhance customer insights, personalization, and marketing automationValue Realization, Adoption & Change ManagementDevelop value realization frameworks to measure and maximize ROI from Adobe MarTech solutionsLead adoption and change management strategies, ensuring seamless MarTech implementation and sustained impact.Align data, insights, and automation with business goals to enhance customer engagement and marketing efficiency.Analytics, Insights & Performance OptimizationUtilize Adobe Analytics and CJA to uncover customer behavior patterns, optimize marketing performance, and refine engagement strategies.Enable real-time decision-making by integrating advanced analytics and data-driven automation into marketing workflows.Consultative Leadership & Stakeholder EngagementAct as a trusted advisor to senior leaders and C-suite executives, guiding them in adopting AI-driven and data-first marketing strategies.Lead consultative discussions on MarTech innovation, data intelligence, and AI-driven transformation.Collaborate with cross-functional teams, including marketing, data science, and engineering, to drive AI and automation adoption.

Education

• Osmania University

  Master of Business Administration (MBA), Finance, General

  2005 — 2007

Skills

• Management
• Social Media Measurement
• Omniture
• Sql
• Google Analytics
• Data Analysis
• Customer Relationship Management (Crm)
• Sem
• SEO
• Business Analysis
• Predictive Modeling
• Competitive Analysis
• Social Media Marketing
• Web Analytics
• Social Media
• Decision Trees
• Campaign Management
• Digital Media
• Business Intelligence
• Analytics
• Ppc
• Linear Regression
• Marketing
• Online Marketing
• Crm Analytics
• Email Marketing
• Market Basket Analysis
• Team Management
• Strategy
• Google Adwords
• Analysis
• Web Marketing
• Crm
• Digital Marketing
• Facebook