Chaitanya K

About Chaitanya K

I help SaaS customers succeed and then tell their stories.Over the past 5+ years at Zoho, I\'ve worked on customer marketing programs that bridge the gap between product value and customer outcomes. My work spans the full customer lifecycle: from onboarding communication that reduces friction, to education programs that drive adoption, to advocacy initiatives that turn customers into champions.What I\'ve built: 20+ strategic customer case studies across industries, translating technical wins into compelling narratives that resonate with prospects and celebrate customer success Customer Advisory Board (CAB) programs that give customers a voice in product direction while strengthening relationships with strategic accounts 15+ educational help videos that scale product knowledge and reduce time-to-value Lifecycle email frameworks that meet customers where they are, aligned to maturity, use case, and adoption stage Industry and cohort-based webinar series that deepen product understanding and build communityMy approach:I\'m a builder and executor. I design programs, run them hands-on, and iterate based on what\'s working. I thrive in cross-functional environments, translating between customers, product teams, marketing, and leadership to ensure everyone\'s aligned on what matters most.What drives me:Customer marketing sits at the intersection of empathy and strategy. I love finding the stories that matter, the friction points that need solving, and the systems that help customers get more value over time. When customers succeed and advocate, everyone wins

Experience

1. Customer Engagement Executive

   Zoho

   Feb 2022 — Present

Education

• Zion Matriculation Higher Secondary School

  Business/Commerce, General