Chaitanya Kumar
Data Analyst | Business Intelligence | SQL, Python, Power BI, Tableau | Marketing Analytics | Data Visualization | Campaign Optimization | Digital Strategy
- Role
- Data Analyst and Marketing Specialist at Marine Hardware Syndicate
- Location
- Patna, BR, IN
- LinkedIn followers
- 500 followers
About Chaitanya Kumar
I am a Data Analyst & Marketing Analytics Specialist with over 6 years of experience…
Experience
Data Analyst and Marketing Specialist
Feb 2022 — Present · Gandhidham, IN
Analyzed 5 years of sales data using Excel VLOOKUP and advanced features like Power Pivot to explore existing and past customers. trends.> Applied data cleaning techniques from Pandas to ensure data integrity and accuracy for analysis purposes, increasing process efficiency by 50%.> Utilized the data visualization techniques of Matplotlib and Seaborn to present findings and insights in a visually appealing and easily understandable manner, reducing process time by 50%.> Used data analysis techniques to analyze the last 5 years sales data and identify the trends for each category of items, resulting in saving 15% of inventory space.> Inventory management analysis and movement of hero product analysis resulted in saving 20% of capital and reduced average delivery time from 7 days to 3 days.> Utilized the Python programming language to analyze Hero product sales data, identifying patterns and insights to enhance customer experience and drive sales growth by 5% to 7%.> I managed social media content, engaged target audiences, and boosted reach with strategic ad placements for almost 500 products.> Planned digital marketing strategies by creating and implementing plans to reach and engage target audiences within a time limit of 1 week.> Optimized the product website to improve engine ranking, user experiences, and conversion rates, and worked with more than 500 products.> Achieved a 50% conversion increase by creating pay-per-click campaigns for the product website.> Did a comprehensive analysis of consumer behaviour and shopping habits, leading to the identification of key customer segments and a 15% improvement in targeted marketing campaigns.
Education
Indian Institute of Technology, Patna
Bachelor of Technology (B.Tech.)
2014 — 2018
Vision classes, Kankarbagh Patna
Selected in JEE-Advance
2012 — 2014
Adharsh Vikash Vidhalya, Patna
High school
2011 — 2013
Paramount Academy muzaffarpur , Bihar
High School
2006 — 2011
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