Chai Ruriska
Co-head of Startups @Durham University Entrepreneur Society
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WORK HISTORY
Co-head of Startups @Durham University Entrepreneur Society
Leading the design and execution of DUES Zero-to-One, a structured build programme guiding founders from idea to MVPDeveloping frameworks, workshops, and accountability systems for early-stage student venturesOverseeing cohort structure, deliverables, and investor pitch preparationSupporting founders in validation, market clarity, and go-to-market logic
EDUCATION
Mander Portman Woodward Limited (MPW)
A Level, Economics, Business, Mathematics
Durham University
BSc Hons, Finance
Oxford Lifelong Learning, University of Oxford
Microeconomics
ABOUT CHAI RURISKA
I’m the founder of House of Vilora, a connection agency operating at the intersection of culture, influence, and brand positioning.Access shapes perception.Cultural visibility in fashion and beauty is rarely random. Networks of PR firms, creators, and exclusive industry events influence which brands are seen in the right rooms. House of Vilora studies these ecosystems and connects brands with creators who already occupy those spaces.Alongside this, I serve as Co-Head of Startups at the Durham University Entrepreneurship Society, where I lead the Zero-to-One programme: a structured build initiative guiding founders from early ideas to MVP and investor-ready ventures.Previously, I co-founded a physical F&B business that generated sales in its first month, an experience that shaped how I approach building today: ideas are abundant, but disciplined execution and structural advantage are rare.My interests sit at the intersection of:• Building ventures from zero to scalable traction• Innovation and venture economics• AI systems and large language models (LLMs)• Behavioural economics and market powerOpen to conversations around startups, entrepreneurship, the fashion & beauty ecosystem, AI, and durable value creation.
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