Chelsea Hairston
Director, Premium Ticketing @Aeg Presents
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WORK HISTORY
Director, Premium Ticketing @Aeg Presents
Los Angeles, CA, US
Design and implement Premium Ticketing initiatives, using dynamic pricing and VIP packages, to optimize primary ticketing sales to compete with the secondary market and bolster revenue for both artist and promoter • Analyze event audits and ticketing reports to identify sales trends and recalibrate pricing strategies to meet and exceed department benchmarks and financial projections • Compile and communicate developing sales reports and projections with artist representatives, touring executives, box office contacts and event ticketing team• Meticulously plan and train staff for VIP fan interaction events that take place on the road; working with tour liaisons, venue staff and local vendors to provide smooth intake, operations, and security protocols• Oversee a team of Premium Ticketing managers in ensuring department-wide excellence with strong communication and a strict application of procedures and protocols
EDUCATION
University of Southern California
B.A., Communication, Law & Psychology
SKILLS
ABOUT CHELSEA HAIRSTON
Ticketing
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