Chainika Dhaila

About Chainika Dhaila

I love everything marketing - from creating content to chatting with customers, running ads, and analyzing data. But what really gets me going is building a brand from the ground up.With a track record of turning ideas into impactful success stories, I thrive on delivering results that often exceed expectations :P.My superpowers? Getting people excited about your brand- whether it\'s through telling great stories, or content.Need to get your B2B brand noticed organically? Looking for fresh campaign ideas for your B2C company? Want to try new digital strategies beyond the usual? Hit me up at c••••••••@gmail.com, and let\'s create something awesome together.

Experience

1. Head of Brand & Marketing

   Reelo

   May 2025 — Present · Ahmedabad, IN

   Expanded Reelo’s positioning from an India-first product to a global SaaS brand with traction in the UAE, SEA, and beyond.Designed and executed performance marketing, ABM, and lifecycle campaigns that contributed directly to SQL pipeline growth and consistent YoY revenue uplift.Spearheaded launches like Reelo Memberships and Reelo Mobile App, creating FOMO-driven campaigns that generated massive buzz, secured early adopters, and drove upfront revenue for restaurants.Managed always-on Google, Meta, and LinkedIn campaigns, achieving industry-best CTRs and CAC-to-LTV ratios through sharp targeting and data-led optimization.Built Reelo’s narrative around growth without discounting and prepaid revenue, landing earned media, partnerships, and influencer collaborations that positioned the brand as a category leader. Implemented email, WhatsApp, and CRM-driven nurture sequences, reducing churn and increasing adoption among restaurants and retailers.Grew and mentored a high-performing marketing team; established clear quarterly GTM frameworks across ABM, SEO, events, and partnerships.Led sponsorships, workshops, and industry collaborations that amplified Reelo’s presence in the F&B ecosystem and strengthened pipeline generation.Shifted marketing ops to a performance-first mindset by introducing reporting dashboards, attribution models, and tighter sales-marketing alignment.

Education

• Aryaman Vikram Birla Institute Of Learning

  12th, PCM

  2003 — 2013

• Bipin Tripathi Kumaon Institute Of Technology

  Bachelor of Technology - BTech, Civil Engineering

  2013 — 2017

• NMIMS CDOE

  Master of Business Administration - MBA, Marketing