Chai B.

About Chai B.

Engineer turned product / solutions marketer with over 15 years of experience in creating and driving go-to-market strategy, messaging, and positioning based on deep customer knowledge and market research. Proven track record of increasing sales and bringing new innovative products / features to market. Successfully launched seven new products with over $220MM of combined revenue. Expertise in messaging to both the buyer (C-level) and developer / technical personas.For the last 15 years I have worked in product marketing for large, mid, and small companies. Before that, I started my career as a developer, then moved to product management, and did inside sales for a brief period. My subject matter expertise & experience is primarily in two areas:1) Over a decade in the Artificial Intelligence (AI)/ Machine Learning (ML) specifically in the data / stream processing focus areas. Worked mainly for vendor/software companies with some hardware experience.2) Over 7 years in Cybersecurity, including cloud security / network security, AppSec (From vulnerability management to SAST, DAST, threat modeling, pen testing, and more), AI driven bot management, etc.Keywords:Artificial Intelligence (AI), Machine Learning ML), Big Data Analytics (Hadoop & Open Source), Data Warehousing, SQL/NoSQL databases, In-memory computing, Stream Processing with Apache Kafka, Business Intelligence (BI), Data Science with Apache Spark & R, Internet of Things (IoT), etc.Application Security (AppSec), Network security, Cloud security, DDoS management, PaaS, SaaS, Content Delivery Networks, DevOps, DevSecOps, Continuous Integration & Continuous Deployment (CI/CD), Application Monitoring & Analytics, API Gateways, etc.Product Marketing:Go-to-market strategy, Positioning & Messaging, Solutions Marketing, Industry Marketing, Product & Marketing Strategy, Analyst Relations, Press Relations, Webinars, Presentations, Demos, Sales Enablement & Training, Partner Marketing & Enablement, Buyers Journey / Sales Stage focused Content Development, ROI/TCO analysis, Win/Loss analysis, Competitive differentiation & research, Product & Developer EvangelismProduct Management:Market & competitive research, Buyer & User Persona development, MRDs, PRDs, product innovation, Agile product development, Product ownerRelevant Training:Pragmatic Marketing & Proficienctz (Formerly ZigZag) Product Portfolio Management & Marketing Frameworks, AR/PR training from Inuit & HPE, CustomerCentric Selling, Value Selling, SPIN Selling, Solution Selling, Intuit\'s Design for Delight

Experience

1. Senior Product Marketing Manager

   Synopsys Inc

   Jun 2020 — Present · Burlington, MA, US

Education

• University of Massachusetts Lowell

  BS, Engineering

• NYSS

  AS, Engineering