Chad Ofiara

Brand Manager, Ferris Commercial Mowers at Briggs & Stratton @Briggs & Stratton

Albany, NY, US
EMAILS
oβ€’β€’β€’β€’β€’β€’β€’β€’@basco.com
MOBILE NUMBERS
+15β€’β€’β€’β€’β€’β€’β€’44

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WORK HISTORY

Aug 2023 β€” Present

Brand Manager, Ferris Commercial Mowers at Briggs & Stratton @Briggs & Stratton

View department β†’

NY, US

As the Ferris Brand Manager at Briggs & Stratton, I lead the charge in defining and elevating one of the top commercial mower brands. My role is all about strategy – from crafting compelling messaging and building a powerful brand identity, to driving engagement across social media and creating high-impact video and photo content. I manage key partnerships and influencer relationships, ensuring Ferris resonates deeply with commercial landscapers. I also leverage my experience in B2B development, e-commerce, and merchandising to fuel growth and strengthen our dealer network. It\'s about passion for the brand and delivering a premium experience at every turn.

EDUCATION

N/A

University of South Florida

Bachelor of Arts (BA), Psychology

SKILLS

Driving ResultsStore ManagementMicrosoft WordTeam LeadershipMicrosoft OfficeSalesSkypeSales ProcessRetailVisual MerchandisingMarketing StrategyBusiness StrategyBrand DesignCommunicationMicrosoft ExcelContent MarketingTime ManagementSales ManagementBusiness DevelopmentInventory ControlBusiness-to-Business (B2b)NegotiationMarketingSocial MediaTrainingCustomer SatisfactionNew Business DevelopmentRetail SalesCustomer ExperienceB2c MarketingLeadershipWeb ConferencingStrategic PlanningStrategySales OperationsOffice 365Customer ServiceManagementTeam BuildingAccount Management

ABOUT CHAD OFIARA

My career, honed in the trenches, on the ground with culture-shaping brands like The…

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