Chad Oconnor
Adjunct Professor of Marketing @D\'amore-Mckim School Of Business At Northeastern University
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WORK HISTORY
Adjunct Professor of Marketing @D\'amore-Mckim School Of Business At Northeastern University
Boston, MA, US
Teaching Brand & Advertising Management (MKTG 6223) for the DMSB full- and part-time MBA program, including how effective advertising bought across a range of media (traditional TV, print, OOH, social, in-app) can leverage and reinforce other brand building techniques (sales promotion, PR opportunities, custom events). Similarly focused for MKTG 4504 in the undergraduate program.Also created and launched for Summer 2024 the 1 credit elective version of the above courses for the Online MBA program in conjunction with Northeastern DMSB and EDGE.Providing strategic communications advising, go-to-market advice, and cross-industry community connections to startups in NU IDEA, Northeastern\'s venture accelerator program, and the Northeastern Venture Mentor Network.Courses taught:MKTG 6223 Brand and Advertising ManagementMKTG 4504 Advertising and Brand PromotionEEBA 6407 Brand Development and Advertising Application
EDUCATION
University of Massachusetts Amherst
BA x 2, Communication / Political Science
Emerson College
M.A., Political Communication
SKILLS
ABOUT CHAD OCONNOR
Accomplished expert communicator with diverse experience in academic, corporate, nonprofit, political and consultative settings. Open to new business opportunities, consulting projects, and positions, globally. Currently teaching courses in marketing and communications.The only known faculty to have simultaneously taught in 3 different colleges within Northeastern University (DMSB, CPS, and CAMD).Keywords: Communication Strategy, Business Strategy, Business Advice, Advisory Boards, Startup Advising, Accelerators, Training, Organizational Communication, Change Management, Organizational Effectiveness, Organizational Development, Organizational Leadership, Internal Communications, Presentation Coaching, Public Speaking, Pitching, Speechwriting, Speech Coaching, Talking Points, Key Messages,Blogging, Crisis Communication, Public Relations, Media Interviews, Media Inquiries, Press Conferences, Community Relations, Community Outreach, Political Communication, Political Consulting, Copywriting, Content, Ghostwriting, Editing, Marketing, Advertising, Branding, Integrated Brand, University Teaching
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