Chad Nikola

Senior Director - Customer Retention @American Eagle Outfitters Inc.

Visionary leader tasked with creating and implementing a complete transformation of the American Eagle & Aerie customer engagement program to drive all aspects of customer lifetime value, the credit portfolio, and personalization efforts. I lead a large team that effectively delivers on these efforts through activations across a multi-brand and multi-channel retail environment (AE + Aerie). I utilize a combination of both quantitative and qualitative customer insights to drive strategic decisions, which have led to industry leading increases in our customer file, retention, and customer lifetime value.