Chad Nikola
- Role
- Senior Director - Customer Retention at American Eagle Outfitters Inc.
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Chad Nikola
Marketing and merchandising executive with a record of launching comprehensive retail and…
Experience
Senior Director - Customer Retention
American Eagle Outfitters Inc.
Jan 2021 — Present
Visionary leader tasked with creating and implementing a complete transformation of the American Eagle & Aerie customer engagement program to drive all aspects of customer lifetime value, the credit portfolio, and personalization efforts. I lead a large team that effectively delivers on these efforts through activations across a multi-brand and multi-channel retail environment (AE + Aerie). I utilize a combination of both quantitative and qualitative customer insights to drive strategic decisions, which have led to industry leading increases in our customer file, retention, and customer lifetime value.
Skills
- Brand Development
- Category Insights
- Shopper Marketing
- Cpg Industry
- Consumer Insight
- Marketing Strategy
- Customer Service
- Forecasting
- Retail
- Strategic Thinking
- Profit
- Retail Buying
- Competitive Analysis
- Digital Strategy
- Business Intelligence
- Purchasing
- Microsoft Word
- Training
- Customer Insight
- Procurement
- Leadership
- Outlook
- Purchasing Negotiation
- Store Management
- Merchandising
- Strategic Sourcing
- Social Media Marketing
- Management
- Collaborative Problem Solving
- Market Research
- Public Speaking
- Digital Marketing
- Planograms
- Sales
- Microsoft Excel
- Brand Management
- Strategic Planning
- Marketing
- Social Media
- Personalization
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