Chad Nicholson
EVP, Strategic Intelligence at BarkleyOKRP
- Role
- EVP, Strategic Intelligence at Barkleyokrp
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Chad Nicholson
EXPERIENCED PROFESSIONAL IN STRATEGY, COMMUNICATION AND INNOVATIONBringing Brands to Life through Insights, Brand Strategy, Creative Development, Media Strategy, Experiential Marketing, and at Point-of-Purchase Accomplished and results-driven professional with 19 years of successfully developing and executing industry-leading brand planning, brand architecture, portfolio management, consumer insights, creative development, and innovation strategies. Respected for leadership of high-priority initiatives to strengthen brand equity, grow sales, and improve market share in highly competitive environments.
Experience
EVP, Strategic Intelligence
Sep 2022 — Present
Education
University of Missouri-Saint Louis
Master of Business Administration (M.B.A.)
Marshall University
Bachelor's Degree
Skills
- Brand Architecture
- Strategic Planning
- Trade Marketing
- Consumer Insights
- Innovation
- Media Planning
- Consumer Products
- Positioning
- Marketing Research
- Competitive Analysis
- Creative Direction
- Brand Architecture/Positioning
- Fmcg
- Strategy
- Team Building
- Consumer Segmentation
- Product Development
- Root Cause Analysis
- Leadership
- Consumer Behaviour
- Iri
- Market Planning
- Creative Development
- Brand Development
- Segmentation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Portfolio Planning
- Grocery
- Marketing Communications
- Marketing
- Brand Strategy
- Customer Insight
- Pricing
- Sponsorship
- Experiential Marketing
- National Accounts
- Evaluation of Creative, Media & Promotional Effectiveness
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