Chad Peterson

About Chad Peterson

Every moment has a story, and it\'s my job to capture it, wrap it with a bow and get it in front of the world.Hi, I\'m Chad Jo, Voice Over Professional, Content Producer and Marketing Expert - a storytelling creator and voice of great content. I live everything content - from Data Driven Planning to Creative Content Execution to Strategic Content Placement - I make it my duty to know what it takes to make content for all channels of marketing and advertising use, so that it drives all types of engagement. I have helped clients of all shapes and sizes, big budgets and small budgets, find effective ways to use creative content across all forms of channels, and find success - radio, podcasts, video, display ads and even PPC. No matter who you are there is a solution to help you meet your goals, and I\'m here to help you find them. Please feel free to connect with me here on LinkedIn, shoot me an email at c•••@chadjovoiceover.com or message my cell phone at 71••••••12. I\'m always open to work, opportunities and consultations. And visit my website to check out my voice over work (as well as other creative endeavors)- chadjovoiceover.com

Experience

1. Director of Marketing and Advertising

   Dennis Kirk, Inc

   Jul 2022 — Present · Forest Lake, MN, US

   I took on the role of Director of Marketing with Dennis Kirk with the goal of creating more awareness and conversions through a strategic approach that included expanding the range of content DK makes, increasing ROI for in-house paid advertising, creating a customer journey that could be tracked, analyzed and engaged with, and empowering my team to rule the roles they are entrusted with. To generate more buzz and purchases for DK, I developed a strategy to help us push the brand out to a new audience. My team consistently creates new content weekly that has an aligned brand message being pushed out both organically and paid across social media channels, websites, blogs, forums, paid ad platforms and more. I manage all in-house ad placements across various platforms that run the top and middle of the funnels - Half way through 2023, and our efforts generated over 40 million impressions delivered, clicks to our site and to our various channels, 2 million views of video content, and more! This has allowed us to move away from relying on agencies for delivery, operating our spends at a 1/3rd of our traditional cost. Working with leaders across the company, I have been able to implement better tracking standards that allow us to not only provide a smoother customer journey post purchase, but to better target with advertising efforts at the top and middle of the funnels by implement tracking measures previously not being used.

Education

• University of Minnesota Duluth

  Music and Business

  2007 — 2009

• Full Sail University

  Bachelor's Degree, Business

  2009 — 2012

• Osseo Fairchild

  High School Diploma

Skills

• Garageband
• Facebook
• Photoshop
• Social Networking
• Powerpoint
• Social Media
• Microsoft Office
• Editing
• Marketing
• Sales
• Advertising
• Management
• Sponsorship
• Customer Service
• Press Releases
• Broadcast
• Email Marketing
• Social Media Marketing
• Public Speaking
• Event Planning
• Marketing Strategy
• Public Relations
• Online Marketing
• Brand Development
• Event Management
• Communication
• Microsoft Excel
• Digital Marketing
• Online Advertising
• Time Management
• Microsoft Word
• Sales Management
• Retail
• Strategic Planning
• Account Management
• Market Planning
• Copywriting
• Search Engine Optimization (SEO)