Chad Arnett
Data-Driven Growth & Strategy | Marketing & Business Analytics
- Role
- Digital Marketing Director at Vasion
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Chad Arnett
Chad is a strategic and results-driven digital marketing leader with extensive experience across all facets of the paid and owned ecosystem. Areas of expertise include web, SEM (Demand Gen and Acquisition), SEO, content strategy, social, mobile, media, programmatic, CRM, CRO, and analytics. He is adept at managing MarCom creative and operational teams to develop, execute, and measure strategies leading to the accomplishment of business objectives. He has more than 12 years of experience traversing industries (healthcare, home services, beauty, consumer packaged goods, SaaS, non-profit), geographies (global, local), as well as within lines of business and in enterprise centers of excellence (digital and media).Specialties:Digital StrategyIntegrated Marketing Communications / Integrated Communications PlanningSEO and Paid Search StrategyContent and Creative Development (strategy, sourcing, development, and optimization)Social Media StrategyWebsite Strategy and Optimization, incl. A/B TestingEmail MarketingDigital Innovation Pilots and New Channel DevelopmentDigital Measurement / Attribution / KPI Planning and Analytics Tools (Google & Adobe Analytics)eCommerceDigital and Programmatic MediaData and CRM StrategyDigital Partnership Development/ManagementMobile StrategyMobile Apps
Experience
Digital Marketing Director
Dec 2025 — Present
Education
University of Utah
Bachelors, Strategic Communications
2014
NYU Stern School of Business
Master of Business Administration - MBA, Strategy, Leadership and Change Management, Operations and Technology Management
2024
Skills
- Google Adwords
- Editing
- Search Engine Optimization (SEO)
- Corporate Communications
- Public Speaking
- Digital Strategy
- Web Marketing
- Digital Marketing
- Press Releases
- Adobe Creative Suite
- Branding & Identity
- Blogging
- Lead Generation
- Social Networking
- Strategic Communications
- Social Media
- Newsletters
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- SEO
- Ppc
- Marketing Strategy
- Online Marketing
- Event Planning
- Digital Communication
- Copywriting
- Web Design
- Microsoft Office
- Public Relations
- Media Relations
- Marketing
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