Chad Jacoby

About Chad Jacoby

Leadership built from a unique blend of managerial, marketing, sales, and consulting…

Experience

1. Regional General Manager, Marketing, Sales & Operations

   Nissan Motor Corporation

   Jan 2006 — Present

   Nissan Regional General Manager • Launched Nissan Northwest region responsible for Nissan marketing, sales and operations for Washington, Oregon, Hawaii, Idaho, Montana and Alaska • Development and execution of business plan for brand, retail and profit performance goals across all Nissan product lines • Outstanding performance having led the region to achieve “#1 Region of the Year” in 2017 and 2019 Chief Marketing Manager, Nissan Crossovers • Responsible for overall product management and strategy including positioning, packaging, sales, share, profitability and lifecycle planning for the Nissan Rogue and Nissan Pathfinder; grew crossover sales over 50% in 1 year Senior Manager, Nissan Media Operations Group • Responsible for $800 million budget for \"Above the Line\" advertising (TV, print, digital, out of home, cross-media integrated programs) and \"Below The Line\"(branded entertainment, direct marketing, events & lifestyle sponsorships) • Developed Nissan’s social media platform and digital marketing strategy delivering improved brand awareness, engagement and advocacy over the customer lifecycle through community management and social-CRM operations Senior Manager, Marketing Analytics and Business Intelligence • Managed team of direct reports and cross-agency resources to implement a business intelligence platform architecture and governance program supporting the marketing functions for Nissan and Infiniti divisions • Developed proprietary analytic tools to optimize the media mix and channel execution of campaigns for maximum brand impact, dealer engagement, consumer response and ROI

Skills

• B2b Marketing
• Marketing Management
• Online Marketing
• Campaign Management
• Crm
• Digital Media
• Management
• Interactive Marketing
• Entrepreneurship
• Advertising
• Social Media
• Media Planning
• Sales Operations
• E-Commerce
• Digital Marketing
• Direct Marketing
• User Experience
• Marketing Communications
• Analytics
• Media Strategy
• Mobile Devices
• Leadership
• Brand Management
• Market Research
• Mobile Marketing
• P&L Management
• Marketing Strategy
• Interactive Strategy
• Digital Strategy
• Competitive Analysis
• Customer Relationship Management (Crm)
• Market Analysis
• Product Marketing
• Online Advertising
• Cross-Functional Team Leadership
• Sales Management
• Program Management
• Strategy
• Email Marketing
• Integrated Media