Chad Heard
Manager of Public Relations @Allstate Canada
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WORK HISTORY
Manager of Public Relations @Allstate Canada
Markham, ON, CA
Spearheaded multiple proactive, brand-building PR campaigns that increased media impressions by 252% and blog traffic by 264% in 3 years- Optimized PR agency structure, improving cost and operational efficiencies- Launched new corporate blog strategy that increased visitor engagement by 19%- Directed a water safety PR campaign that garnered prestigious awards (ACE Gold and SPRQ Silver)- Championed \"ownable\" campaigns exceeding targets: travel selfie (47.7M impressions vs. 20M goal), catalytic converter theft (26M vs. 2M), pet auto travel safety (3.07M social impressions vs. 1M)- Launched an executive profile-building strategy on LinkedIn- Lead communicator for issues management, crafting communication materials and securing cross-functional approvals.
EDUCATION
Humber College
Post-Graduate, Journalism
SKILLS
ABOUT CHAD HEARD
I am a writer and public relations practitioner that supports organizations at the intersection of strategic communications planning and brand building. I have over 20 years of experience, with depth in the automotive, insurance, and energy sectors.I have launched dozens of digital and media campaigns, big-ticket consumer products, innovative technologies, even a new luxury brand, but also guided the introduction of new executives, customer remediation campaigns, and new business services. For every project, I set clear objectives and strategies, which allows me to get creative with the tactics. Then, I execute with a high \"get stuff done\" factor with a focus on performance metrics.My experience:PUBLIC RELATIONS- Strategic launch communications plans- Key message development and refinement- Media relations: journalist/influencer list building, outreach, story pitching- Media training for interviews- Social media storytelling- Crisis and issues managementBUSINESS WRITER- Press releases, press kits- Speeches, scripts, speaking notes, presentations- Articles, op-ed submissions, blog posts- Website copywriting- Content marketing and marketing emails
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