Chad Smith
Customer Marketing Manager @YOOBIC
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WORK HISTORY
Customer Marketing Manager @YOOBIC
Launched a customer marketing function from scratch by developing a reference playbook, implementing new processes, and building strategic partnerships. Scaled user group by 10% through the development and execution of targeted marketing campaigns, resulting in increased customer engagement and retention. Amplify the customer voice through strategic storytelling - video, case studies, quotes, event speakers, analyst and media engagements. Lead US field event activities, including planning, execution, and evaluation, resulting in increased customer engagement and new sales opportunities.
EDUCATION
UNC Shuford Program in Entrepreneurship
Minor in Entrepreneurship
The University of North Carolina at Chapel Hill
Interdisciplinary Studies, Brand Management
The University of North Carolina at Chapel Hill
Bachelors, Advertising
Istituto Lorenzo de' Medici
Study Abroad, Florence, Italy
UNC Hussman School of Journalism and Media
Media and Journalism, Advertising
ABOUT CHAD SMITH
I\'m a customer obsessed marketing leader with 5 years of experience driving growth at the…
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