Chad Dern
- Role
- Vice President Marketing at Steinhafels Furniture
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Chad Dern
A confident, decisive, and versatile marketing leader with 20+ years of proven success…
Experience
Vice President Marketing
Jun 2018 — Present
Lead team of fifteen person Marketing department for top 50 US Furniture and Mattress retailer generating over $200M revenue. Responsible of all marketing strategy, retail promotions, website development and search optimization, paid search and digital media, data/analytics, media planning and buying, and leading in-house creative agency. • Revitalized marketing mix away from traditional tactics such and newpaper and print. Shifted dollars and resourses to digital marketing. • Doubled traffic to Steinhafels.com, while increasing unique users, time spent on site, page views and reduced bounce rates while growing eCommerce. • Report directly to President and owner. • Lead in-house creative team developing all TV, radio and digital advertising. • Negotiated groundbreaking sponsorships with the Green Bay Packers, Milwaukee Brewers and Wisconsin Badgers. • Led the Marketing plan development and execution for successful Grand Opening of newest Superstore in Crystal Lake, IL. • Lead all business analytics, share analysis, business forecasting, and competitive analytics.
Education
The University of Chicago Booth School of Business
Master of Business Administration, Business Economics and Marketing Management
1993 — 1996
Northwestern University
Bachelor of Arts, Economics
1986 — 1990
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.