Chad Williams
- Role
- Content Sr Strategist at Silicon Valley Bank
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Chad Williams
I enjoy creating content that matters. Increasing someone’s knowledge through thoughtful,…
Experience
Content Sr Strategist
Dec 2020 — Present
As an SVB content senior strategist, I consistently delivered best-in-class content experiences that showcased the bank\'s unique value proposition, while also effectively differentiating SVB from competitors and boosting customer engagement and satisfaction. Key Achievements: • Created the content creation and editorial process; increased publishing efficiency by 200%. • Deepened relationship with Techstars through content marketing efforts to bring more high-quality client prospects to SVB (12% growth of conversions). • Increased new content publishing by 4x (YOY). • Implemented a content maintenance process that increased the shelf-life of “evergreen” content by 2 years.
Skills
- Community Action
- Twitter Marketing
- Non-Profit Board Development
- Program Management
- Content Management
- IT Strategy
- Leadership
- Business Partner Relations
- Social Media
- Marketing Communications
- Social Media Blogging
- Css
- Requirements Analysis
- Social Entrepreneurship
- Web Content
- IT Service Management
- Itil
- Solution Architecture
- Competitive Analysis
- Cloud Computing
- Entrepreneurship Development
- Start-Ups
- Enterprise Software
- Xml
- Non-Profit Leadership
- Linux
- Social Media Marketing
- User Experience
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