Chad Blakeney

Vice President Marketing & Sales @National Geographic Society

Williamsburg, VA, US

Leads the development and execution of marketing strategies that drive revenue growth, brand awareness, and consumer engagement for Busch Gardens Williamsburg and Water Country USA.• Oversees a multi-million dollar advertising budget, strategically allocating resources to maximize ROI and campaign effectiveness across digital, social, broadcast, influencer, partnerships, and loyalty channels.• Develops and implements integrated marketing campaigns to maximize reach, drive engagement, and enhance brand visibility.• Utilizes data and consumer insights to analyze market trends, optimize marketing investments, and refine strategies that drive attendance and revenue.• Oversees the launch of new attractions, seasonal events, and in-park experiences, ensuring strategic positioning and consumer adoption.• Collaborates with cross-functional teams to develop pricing strategies, sales initiatives, and brand partnerships that expand market reach and enhance guest experiences.• Mentors and leads a high-performing marketing team, fostering innovation, collaboration, and professional growth.

Kutztown University of Pennsylvania

BSBA