Chad Will

About Chad Will

Results-driven marketing leader with a strong background in CRM strategy and data-driven marketing. Experienced in devising and implementing omnichannel strategies to drive product engagement and completion. Adept at refining and expanding automated campaigns with complex targeting and personalization requirements. Proven track record in managing teams and mentoring marketers to achieve superior results. Passionate about driving growth and revenue through innovative CRM and digital marketing initiatives. Committed to leveraging data sets and building new capabilities to deliver ultra-personalized and relevant communications.

Experience

1. Head of Engagement Marketing

   Varo Bank

   Sep 2025 — Present · Charlotte, NC, US

   As Head of Engagement Marketing at Varo Bank, I lead the complete lifecycle and CRM strategy across millions of members. My primary focus is to maximize Lifetime Value by accelerating funding and direct deposit adoption and deepening overall member relationships. I direct a team that owns the full engagement funnel—from onboarding and activation to retention—across all key channels: email, push, SMS, and in-app messaging.

Education

• San Diego State University

  MBA, Marketing

  2006 — 2008

• San Diego State University

  B.S, Marketing

  2004 — 2006

Skills

• Management
• Brand Loyalty
• Customer Retention
• Data Analysis
• Segmentation
• Customer Relationship Management (Crm)
• Data Mining
• Marketing Research
• Sem
• Multi-Channel Marketing
• Market Research
• Web Analytics
• Integrated Marketing
• Interactive Marketing
• Campaign Management
• Strategic Planning
• Analytics
• Loyalty Programs
• Customer Acquisition
• Marketing Strategy
• Marketing
• Database Marketing
• Loyalty Marketing
• Direct Marketing
• Online Marketing
• Marketing Management
• Email Marketing
• Campaign Strategy
• Strategy
• E-Commerce
• Crm
• Digital Marketing
• Relationship Marketing
• Political Campaigns
• Direct Mail
• Customer Insight