Chad Smith
Digital Creative Director & E-commerce Manager (Ppc) @RUX
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WORK HISTORY
Digital Creative Director & E-commerce Manager (Ppc) @RUX
North Vancouver, BC, CA
Lead architect of our digital marketing and e-commerce strategy, focused on scaling DTC revenue through paid media, CRO, and platform optimization. Worked in close partnership with the Marketing Director to align performance marketing with overarching brand initiatives—developing full-funnel campaign structures, refining audience segmentation, and executing seasonal promotional calendars. Oversee Shopify site merchandising, creative direction, and analytics, while managing collaboration across content, technical, and email marketing teams to deliver cohesive, high-performing campaigns.
EDUCATION
Lakehead University
Bachelor of Arts (B.A.), Geography
Lakehead University
Outdoor Recreation, Parks & Tourism, Geography
SKILLS
ABOUT CHAD SMITH
Strategic creative leader with over 21 years of experience driving brand transformation and creative excellence for premium lifestyle brands. Proven track record of building and leading in-house creative teams, developing compelling brand narratives, and executing global creative strategies that deliver measurable business results. Expert in guiding cross-functional teams to elevate brand positioning while ensuring consistent creative expression across all consumer touchpoints. Technical expertise includes comprehensive Shopify development across theme and headless Hydrogen architectures, building and optimizing both B2C and B2B sales channels. Currently advancing Shopify app development capabilities with specialization in checkout experience optimization. Passionate about bridging creative vision with technical execution to create exceptional digital experiences that drive conversion and brand loyalty.
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