Chad Alger-Hardt
Director, Go-to-market & Marketing Operations @Coinstar
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WORK HISTORY
Director, Go-to-market & Marketing Operations @Coinstar
EDUCATION
DePauw University
Bachelor of Arts (BA), Economics
SKILLS
ABOUT CHAD ALGER-HARDT
I am a results-driven marketing executive with deep expertise in aligning marketing and sales to drive revenue growth. I possess a strong foundation in omnichannel marketing, digital marketing, and sales enablement for retail brands, SaaS innovators, and community-driven organizations. I specialize in shortening the sales cycle and creating strategies that deliver measurable impact.Throughout my career, I’ve created high-performing teams, executed integrated marketing campaigns, and developed customer-centric strategies that drive engagement and conversion. I thrive in fast-paced environments, whether building marketing functions from the ground up or optimizing existing structures to improve efficiency and ROI.Core Strengths: Sales & Marketing Alignment Community-Driven Marketing Strategy Demand Generation & Lead Nurturing Digital & Integrated Marketing Trade & Shopper Marketing B2B & DTC Growth Strategies Customer Marketing & Engagement Brand Development & Positioning Marketing Analytics & ROI Optimization DEI Strategy & ExecutionI am passionate about building strong cross-functional partnerships, leveraging data to inform strategic decisions, and creating marketing initiatives that not only enhance brand recognition but also drive real business outcomes.When I\'m not crafting killer strategies, you\'ll find me spending time with my family, planning our next tropical vacation, or perfecting hairstyles for my daughters\' theatre performances.Great marketing starts with great chemistry - let\'s chat!
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