Chad Winterfield
I take concepts like data, software, marketing, finance, and user experience & distill them into a usable process to help your organization grow.
- Role
- Co-chief Executive Officer at SCIGON
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Chad Winterfield
Over 25 years of digital transformation leadership in multiple B2B and B2C sectors. A…
Experience
Co-chief Executive Officer
Apr 2003 — Present · Milwaukee, WI, US
Founded and grew a digital transformation consultancy for over 20 years. Hired, built, budgeted and led mixed competency teams creating and implementing strategies to help clients meet their goals. Various client engagements, including:B2C Multi-platform Analysis and Analytic Implementation for $5B+ Automotive Manufacturer - Led a team of Architects, Developers, Analysts, and Quality Assurance Engineers to collect and measure customer data to drive world-class experiences for their customers and enthusiasts on their journeys. • Managed Adobe Analytics, Launch, and Target and other Marketing Technologies to increase online revenue 47% annually • Ensured data privacy protection of >50M visitors while gathering business intelligence and increasing visitors by 66%.• Provided forward-looking thought-leadership for industry best practices.B2B Dealer eCommerce Transformation for $1B Bicycle Manufacturer - Led a team of UI/UX Designers, Developers, and Analysts to modernize its Dealer eCommerce portal.• Redesigned and developed frontend of an ecommerce experience on SAP Hybris utilized by thousands of independent dealers worldwide.• Responsible for improving client’s internal development practices.B2C and B2B Customer Training Program Transformation for $5B Automotive Manufacturer - Led a team of UI/UX Designers, Developers, Analysts, and Quality Assurance Engineers to completely replatform its legacy Rider Training experience.• Managed a Salesforce project to overhaul an ecommerce experience and dealer portal utilized by hundreds of independent dealers nationally.• Customers trained increased by over 66%.B2B Parts eCommerce Transformation for $55B Machine Manufacturer - Led a team of UI/UX Designers in creating an eCommerce experience to replace a manual process of ordering machine replacement parts.• Designed and oversaw implementation of UX/UI to allow dealers to navigate machine diagrams and purchase >60K parts online.
Skills
- Mobile Applications
- Css3
- Javascript
- Ibm Websphere Commerce
- Sem
- Yui
- Php
- Digital Strategy
- Internet Strategy
- Google Analytics
- Photoshop
- Magento
- Building Relationships
- Marketing Communications
- Online Marketing
- Content Development
- Wordpress
- Organic Search
- Information Architecture
- Product Management
- Web Analytics
- Interaction Design
- Cross-Browser Compatibility
- Drupal
- Jquery
- Content Management
- Web Applications
- Cross-Functional Coordination
- User Interface Design
- Mobile Internet
- Agile Methodologies
- Digital Marketing
- Cms
- Email Marketing
- Google Webmaster Tools
- Online Advertising
- Html
- Web Project Management
- Xhtml
- Cross-Functional Team Leadership
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