Chad Ward

About Chad Ward

Internally-motivated professional and innovator with a proven record in dynamic entrepreneurial settings. Known for generating sales from new and existing customers while forging strong business partnerships. Experience includes leading cross functional teams and selling complex technical systems. A successful finance major with excellent written & presentation skills who has developed excellent business and marketing skills and brings leadership, integrity, and accountability to the team.Seven time BBQ grand champion, entrepreneur and brand ambassador with national wide TV appearances on Food Network, NBC, The Travel Channel & FYI Network. Specialties: Marketing, Innovation, Entrepreneurship, RFID, Supply Chain, Retail Software Solutions, Solution Consulting, Product Development, Pre-Sales Services, Program Management, Complex Sales, Enterprise Solution Design, Account Management and Emerging Technology Leadership

Experience

1. Director of Marketing - Bbq

   Traeger, Inc.

   Jul 2016 — Present · Salt Lake City, UT, US

   Create marketing campaigns that inspire, educate, and create brand awareness in the BBQ community. Develop strategy, oversee, and create for the BBQ channel that links the competitive Pitmaster to the backyard enthusiast with Traeger Pellet Grills. Provide direction to the creative team for the overall look and feel of Traeger BBQ. Lead and develop Go to Market plans that align the tactical execution teams in public relations, media, events, and digital marketing. Build relationships with key influencers and manage a team of National and Regional Traeger ambassadors that represents the core values of the brand and our lifestyle. Collaborate with Sales teams to understand and develop our complex sales distribution and consumer segmentation by channel. Effectively manage budget for the BBQ channel and navigate cross-functional budgeting needs. Provide the roadmap for spend allocation, projected return on investment, and a post- mortem quantitative and qualitative analysis for each major spend. Establish Monthly, Quarterly, Yearly measurements both hard and soft that illustrate the success of our marketing efforts. Continue to improve on our process and create efficiencies with-in the marketing department.

Education

• Polk State College

  Associate of Arts (A.A.), Business Administration and Management, General

  1995 — 1997

• Florida Southern College

  Bachelor of Arts (B.A.), Business Administration and Management, General

  1997 — 1999

Skills

• Pre-Sales
• Supply Chain
• Business Strategy
• Professional Services
• Selling
• Cross-Functional Team Leadership
• Account Management
• New Business Development
• Solution Selling
• Operations Management
• Product Marketing
• Entrepreneurship
• Sales
• Budgets
• Rfid+
• Product Development
• Management
• Enterprise Software
• Enterprise Architecture
• Sales Management
• Program Management
• Supply Chain Management
• Leadership
• Strategic Partnerships
• Process Improvement
• Business Development
• Product Management
• Software Development