Chad Scanlan
Brand Manager, the Working Mind @Mental Health Commission of Canada
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WORK HISTORY
Brand Manager, the Working Mind @Mental Health Commission of Canada
As Brand Manager for The Working Mind, I oversee all facets of the TWM brand. My role involves developing and implementing brand strategies to maximize the brand\'s impact and ensure its growth and health. I lead cross-functional efforts to achieve training, impact, and revenue goals, while prioritizing projects and aligning resources. My responsibilities include creating multi-year and annual brand plans, managing budgets, driving mental health literacy and stigma reduction, evaluating market and sector changes, and collaborating with various departments to execute key projects. Additionally, I focus on generating partnership leads, developing marketing materials, securing funding for customizations, and contributing to a positive and collaborative workplace culture while maintain KPIs.
EDUCATION
Quantic School of Business and Technology
Executive MBA, Business Administration, Management and Operations
Laurentian University/Université Laurentienne
Bachelor’s Degree, Honours Bachelor of Commerce (Spec. Sports Administration)
ABOUT CHAD SCANLAN
With over 10 years of experience in the non-profit sector, I currently serve as Brand Manager for The Working Mind (TWM), where I lead the development and execution of strategies that drive the brand\'s growth and impact. My role encompasses creating and managing multi-year plans, overseeing budgets, and collaborating across departments to achieve training, impact, and revenue goals. I’m passionate about advancing mental health literacy and reducing stigma, all while fostering a positive, collaborative work environment and maintaining key performance indicators.
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