Chad Royal
Experienced CPG Executive | Expert in Brand Building, Broker Management & Category Management | Sales Strategy Development and Execution | I Thrive on Leading and Developing Teams
- Role
- Director of U s Strategic Accounts at Blistex Inc.
- Location
- Loveland, OH, US
- LinkedIn followers
- 500 followers
About Chad Royal
Results-driven leader with a proven track record of guiding teams to excellence across National Broker Management, Direct Store Delivery, and Direct Routes to Market. Brings extensive experience across Food, Convenience, Drug, and Mass Retail channels. Skilled in developing and executing strategic business plans that drive sustainable growth and strengthen partnerships with leading retailers.
Experience
Director of U s Strategic Accounts
Jan 2024 — Present · Cincinnati, KY, US
Leading a team that is responsible for Strategic Drug, Strategic Food and E-Comm-Responsible for analyzing current strategies and investments in strategic accounts. Shifting resources and focus to drive profitable brand growth-Building capabilities on the team to understand customer specific P & Ls and costs to serve-Creating cross functional work groups with Marketing, Finance and Manufacturing to achieve profitable brand growth at all strategic accounts.
Education
The University of Texas at Austin
Bachelor of Business Administration, Marketing
Skills
- Categorization
- Pricing
- Customer Development
- Merchandising
- Nielsen
- Sales Management
- National Accounts
- Ac Nielsen
- Customer Marketing
- Category Management
- Customer Insight
- P&L Management
- Iri
- Trade Marketing
- Consumer Products
- Distributors
- Grocery
- Sales Operations
- Key Account Development
- Direct Store Delivery
- Category Insights
- Spectra
- Management
- Consumer Insights
- Retail Category Management
- Market Planning
- Sales
- Leadership
- Business Planning
- Forecasting
- Marketing
- Strategy
- Fmcg
- Cross-Functional Team Leadership
- Key Account Management
- Marketing Strategy
- Product Development
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