Chad Peterson
Manager, Internal Communications @Snc-Lavalin
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WORK HISTORY
Manager, Internal Communications @Snc-Lavalin
New York, NY, US
Work collaboratively as part of a global team of internal and external communicators and marketers working on both regional and global projects where required.• Manage the design and implementation of internal communications strategies and activities related to the overall company strategy.• Manage day-to-day internal communications output, including the creation of news and the delivery of multi-channel strategies and campaigns.• Source and create content for a variety of online and offline channels and develop and manage new channels as required.• Assist on internal communications planning, delivery, and measurement.• Provide insight and counsel to senior management and other business stakeholders in relation to complex internal communications matters.• Drive a program of internal communications and events.• Set the internal communications channel strategies and editorial standards to ensure consistent, effective delivery of content and messaging to target audiences.• Drive collaboration with other communications disciplines and support functions to deliver required business outcomes.
EDUCATION
Baylor University
Bachelor of Arts - BA
Texas A&M University
Masters of Science
ABOUT CHAD PETERSON
Communications executive skilled at developing external and internal communications strategies for geographically and culturally diverse audiences. Extensive experience with creative content development and implementing communication programs and marketing plans, including C-Suite messaging, employee engagement communications, social media marketing, and media relations initiatives. Empathetic and effective collaborator who works successfully across all levels of an organization including executive management, stakeholders, key partners, vendors, and clients to support growth and goals. Key Accomplishments: Increased social media followers by 30% organically Earned over 150+ industry-related media ranking placements Drove website direct traffic level to 29.7%. Decreased website\'s bounce rate by 3.9% Implemented company’s first online customer satisfaction survey, yielding a 37% response rate Specialties: Internal Communications: executive communications; communication planning; employee engagement; recognition programs; crisis communications; writing and editing; presentations; Intranet strategy; content development; video scripts; video production; leadership meetings; town halls; corporate news and newsletters; HR communications; benefits communications; financial communications; social media; digital strategy; change management. External Communications: media relations; public relations; press releases; marketing communications; digital communications; digital strategy; executive communications; executive speeches; social media; content development; blogging; video scripts; video production; community relations and charitable contributions; Internet; philanthropic relationships. c••••••••@gmail.com
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