Chad Larsen
Promotions Manager @KSL
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WORK HISTORY
Promotions Manager @KSL
Salt Lake City, US
Recruited by the Vice President of News and Marketing to improve overall station image and drive viewers to all news programs. Currently managing a team of producers creating daily news promotions, sweeps promotions, and station image campaigns. This includes brainstorming concepts with graphic artists, researching target demographics, writing, hiring talent and crew, directing, shooting, and editing.ACCOMPLISHMENTS:• Capitalized on broad audience opportunities during the 2024 Summer Olympics through TV and radio, branding, and topical ads.• Helped KSL maintain #1 status in the early evening news and consistently grow 10pm news ratings through TV, radio, and social media promotion.• Produced year-end video presentation for the DDM corporate meeting. More than 300 employees were in attendance.• Produced KSL image campaign for air during the Super Bowl.
SKILLS
ABOUT CHAD LARSEN
I’m a producer and content strategist with years of experience crafting marketing that…
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