Chad Lanier

About Chad Lanier

Results-driven digital media strategist with a strong background in advertising, media planning, and campaign execution. Currently managing digital marketing budgets at National Media Research, Planning & Placement, leveraging data analytics to optimize performance across platforms like Meta, YouTube, and Google Ads. Experienced in social media strategy, brand engagement, and creative content design, with prior roles at The University of Georgia’s SEE Suite. Proficient in Adobe Creative Cloud, Google Analytics, and Microsoft Office Suite, with a passion for driving audience engagement and delivering measurable marketing success.

Experience

1. Digital Media Buyer

   National Media Research, Planning & Placement

   Aug 2023 — Present · Alexandria, VA, US

   Develop and execute strategies for digital marketing campaigns across major paid social platforms (e.g, YouTube, Twitter/X, Meta) for a diverse range of political and social clients• Manage media budgets, ensuring timely payments to vendors while aligning with campaign goals• Analyze key performance indicators (KPIs), making data-driven adjustments and providing detailed final reports using Excel• Coordinate and optimize campaigns using Google Campaign Manager, Meta Ads Manager, X Advertising, Salesforce, Basis, Roku DSP, and Google Ads

Education

• The University of Georgia

  Bachelor of Arts - BA, Advertising