Chad Koehnen

About Chad Koehnen

I\'m an idea-driven strategist and brand thinker that has worked on some of the best brands in the world, and has received the ad industries top awards including Effies, Media Plan Of The Year, Isaac Awards, and Cannes Lions.There is no rulebook to brand strategy, but I do believe in a few things:Don’t be right, be useful. Often in our efforts to be right, we lose sight of whether or not we’re actually making the work better, or making anyone else better.Strategy is a creative art, one that deals in doses of inspiration, not just intelligence. It’s time to get dirty. No more specialists. The best Strategists are in all the meetings, have relationships with clients, and are extensions of the Account and Creative teams. They don’t just create strategic briefs, they create strategic value, in all its forms.Strategy should be as much street as it is scholastic. Qualitative, Quantitative, and Zeitgeist-ative. Let\'s tread lightly in our efforts to separate and segment people, rather tap into Pop-Culture to reveal what inspires and unites people.Encourage a culture of disagreement, without ever becoming disagreeable.The best Strategists should be a little scary, but shouldn’t scare easy. Fearless in opinion. Always willing to stand their ideas up to a firing squad.

Experience

1. Head of Entertainment

   Fallon

   Nov 2022 — Present · Minneapolis, MN, US

Education

• University of Wisconsin-Madison

  Bachelor of Science (BS), Consumer Science and Personal Finance

  2000 — 2004

Skills

• Creative Strategy
• Consumer Insight
• Advertising
• Connections Planning
• Customer Insight
• Brand Management
• Content Strategy
• Marketing Strategy
• Writing
• Marketing Research
• Media Planning
• Presentations
• Category Insights
• Consumer Research
• Creative Briefs
• Brand Planning
• Presentation Development
• Digital Strategy