Chad H.

About Chad H.

I’m a strategic marketing leader with 20+ years of experience accelerating growth across multi-location, consumer-focused brands. From driving digital transformation at publicly traded retail companies to leading award-winning brand campaigns, I specialize in turning complex challenges into measurable business wins.My career spans both agency and in-house leadership roles — blending creative instincts with data-driven performance. I’ve built and scaled national marketing teams, led multimillion-dollar media budgets, and transformed customer experience strategy across digital, in-store, and CRM channels.I’ve helped launch new brands, refresh legacy ones, and architect marketing programs that generate results — from increased foot traffic to double-digit revenue lifts.

Experience

1. VP, Brand Marketing

   Sonic Automotive

   Feb 2022 — Present · Charlotte, NC, US

   Responsible for driving the growth of Sonic Automotive through brand and performance marketing by leveraging customer-driven omnichannel strategies to generate evangelism for the brand and identifying new and innovative ways to showcase the guest experience.• Brand campaign drove a +43% YoY increase in brand search impressions,+51% YoY increase in calls to our Guest Experience Center,+105% YoY increase in store visits and a +36% YoY increase in sales.• Launched Salesforce Marketing Cloud and helped convert 25% of unengaged leads into active prospects, 54% of which were new to the brand.• Delivered market share growth while coming in $2.1MM or 4% under the net media budget due to the revamping of the media plan.• Various media targeting and UX enhancements improved website new car sales lead conversion rates by 14% and delivered 6.2K more new car sales YoY; used car website leads increased 2%, delivering +7% or 4.2K more used sales.

Education

• University of Wisconsin-Milwaukee

  Bachelor of Arts (B.A.), Journalism

  1995 — 2000

Skills

• Strategic Planning
• Creative Strategy
• Customer Insight
• Creative Solutions
• Agency Relationship Management
• Continuous Process Improvement
• Project Management
• Mentoring
• Product Development
• Product Launch
• Integrated Marketing
• Advertising
• Marketing
• Strategy
• Marketing Strategy
• Marketing Communications
• Market Planning
• Management
• Social Media Marketing
• Brand Development
• Cross-Functional Team Leadership
• Leadership
• Social Media
• Brand Management
• Digital Marketing
• Online Advertising
• Team Building
• Online Marketing