Chad Fernandez
Director @Interpret
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WORK HISTORY
Director @Interpret
Lead a team of researchers responsible for the execution of complex global quant / qual / mixed method projects focused in the gaming category. Projects span the entire game development lifecycle from: Early stage concept testing, Audience understanding & Segmentation, Playtesting (Longitudinal, multi-phase, at-home Diary, etc.), Game or Brand Pillar Evaluation, Marketing Asset Evaluation (trailers, key art, messaging, etc.).
EDUCATION
Iowa State University
Master of Science (MS)
University of Waterloo
Bachelor of Arts (Honours)
ABOUT CHAD FERNANDEZ
I am a passionate, solution based thinker with a combined 10+ years experience in market…
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