Chad Charbonneau
Servant Leader | Wine, Spirits & Beverage Industry Professional | Strategic Sales Leadership | Sales Executive | Team Development | Driving Growth Through Execution & Coaching
- Role
- Regional Sales Director - Pacific Northwest at Archer Roose Wines
- Location
- Spokane, WA, US
- LinkedIn followers
- 500 followers
About Chad Charbonneau
Servant leader. Sales strategist. Team builder.With 20+ years of success leading regional sales operations in the wine, spirits, and broader beverage industry, I’ve built a career on trust, performance, and people-first leadership. I most recently managed a multimillion dollar + multistate portfolio at Trinchero Family Estates, increasing revenue and volume through targeted sales strategies, distributor collaboration, and talent development.I believe sales leadership is about execution and elevation, driving results while developing high-performing, empowered teams. From managing complex distributor networks to leading field sales across foodservice and retail, I’ve consistently delivered sustainable growth through coaching, analytics, and strategic market planning.I\'m now exploring leadership roles in the beverage and CPG space where I can bring my deep industry experience, proven results, and passion for coaching to an innovative, growth-oriented organization.Core strengths- Regional Sales Leadership & Strategy- Distributor & Retail Account Management- Forecasting, KPI Development, & CRM Tools- Talent Coaching, Succession Planning & Culture Building- Retail & Foodservice Growth Strategy- Cross-Functional Team LeadershipLet’s connect if you\'re seeking a collaborative sales leader who brings experience, energy, and executional excellence to the table.
Experience
Regional Sales Director - Pacific Northwest
Aug 2025 — Present
Education
Eastern Washington University
Bachelor of Arts - BA, Education
North Idaho College
Associate of Arts - AA, General Studies
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