Chad Bixby
North America Sales & Marketing Manager at Caterpillar Inc.
- Role
- Growth Industries Manager at Caterpillar Inc.
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Chad Bixby
Proven leader in the heavy equipment construction industry. Manages $2B in annual sales. Spent the last twenty years building relationships with customers, distributors, and industry organizations involved in the heavy construction/earthmoving business. Experiences include focus on meeting customer value chain needs designed to increase their success in their business pursuits. Have worked with customers in North America, South America, Europe, India, and China. Led projects as a certified 6Sigma Black Belt designed to increase customer profitability and success.Long term goal: assist customers as they seek solutions to maximize their profitability on projects.Specialties: Value Chain AnalysisMarketing Strategy DevelopmentBusiness Development & GrowthSales Strategy Development & ExecutionGo-to-market Product LaunchPromotion, Marketing, & AdvertisingSupplier, Vendor, & Partner Relationship ManagementConstruction Industry ExpertiseHeavy Equipment Product KnowledgeConstruction Equipment Application Expertise
Experience
Growth Industries Manager
Nov 2018 — Present · US
Sales & marketing manager for new equipment sales and customer solutions into governmental, forestry, waste, and industrial industries in North America. Leads a team of industry experts and field based organizations to provide marketing and sales support to customers in these industries. Interacts with industry organizations at the state and federal level to advocate and to identify opportunities for customer based solutions.
Education
Oklahoma City University
Masters of Business Administration, Marketing
1995 — 1996
United States Military Academy at West Point
Bachelor of Science, Environmental Engineering
1989 — 1993
Skills
- Construction
- Six Sigma
- Product Launch
- Heavy Equipment
- Advertising
- Marketing
- Sales Operations
- Trade Shows
- Leadership
- Manufacturing
- Team Leadership
- Strategic Planning
- Product Development
- Business Development
- Training
- Strategy
- Process Improvement
- Business Strategy
- Marketing Strategy
- Forecasting
- Sales
- Product Management
- Management
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