Carole Gunst
- Role
- Marketing Director at Aspen Technology
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Carole Gunst
I’m a marketing leader who integrates creativity with data and strategy to drive…
Experience
Marketing Director
Nov 2020 — Present
I lead marketing activities for AspenTech\'s DataWorks business unit and with AspenTech\'s cloud partners across the product portfolio. This includes: • Launching a new business unit: Garnered a CEO Excellence award for launch of business unit focused on industrial AI, data integration and data management. • Increasing brand awareness: Leverage SEO, content and social media to expand reach. Extend share of voice in key markets including articles with major publications, analyst relations, and account-based marketing (ABM). • Leading cloud partner marketing: working with Amazon Web Services (AWS) and Microsoft Azure on awareness, lead generation, content development, and co-sell activities for the entire product portfolio. • Growing digital demand: Create interactive content, drive leads through webinars and virtual events. Constantly refine lead nurturing programs to keep content in front of prospects and customers throughout the buying cycle. • Reporting into the CMO as a member of the Marketing Leadership Team and people manager.
Education
University of Rhode Island
B.A., Journalism
Emerson College
M.A., Marketing Communications
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