Carlos Gonzales
Global Strategy & Insight Manager @Ocean Spray Cranberries
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WORK HISTORY
Global Strategy & Insight Manager @Ocean Spray Cranberries
Lakeville, MA, US
Strategic Business Partner Represent the voice of the consumer in decision-making, ensuring insights are embedded in strategy across North America, Europe, Latam, and ASIA.Data & Insights LeadershipDevelop and execute data plans, select methodologies, and manage budgets to align insights with strategic priorities.Executive InfluenceSynthesize complex data into actionable recommendations, presenting insights to senior leadership to shape business decisions.Agency & Vendor ManagementOversee relationships with external research partners to enhance data quality and insight impact.Global Strategic ImpactManage multi-country/multi-region research projects, ensuring insights align with global business objectives.
EDUCATION
Rotterdam School of Management, Erasmus University
Master of Business Administration (MBA)
Universidad de Piura
Licentiate degree, Business Administration and Management, General
SKILLS
ABOUT CARLOS GONZALES
Once, during my university days in Peru, a remark from a professor sparked a pivotal moment.\"Carlos, you\'re incredibly curious,\" she said, acknowledging my intriguing question. Little did I know that a simple conversation would lead to an internship interview at Ipsos, igniting a passion for unraveling consumer behavior over 15 years. From that moment on, my journey has been a whirlwind exploration across diverse industries and continents, from the vibrant markets of South America to the bustling streets of Europe, and now deeply rooted in the dynamic landscape of the US. My work has delved into the intricacies of consumer preferences in sectors as varied as banking, supermarkets, beverages, diapers, household goods, electronics, and juvenile products. Fueled by an insatiable curiosity, I\'ve thrived on applying various research methodologies to tackle complex business questions, constantly seeking to uncover deeper insights and drive meaningful change. My experience in the U.S. market has sharpened my ability to navigate evolving consumer trends, competitive landscapes, and shifting preferences, ensuring that brands stay ahead in a highly competitive environment.Beyond the office, you\'ll find me immersed in the world of sports, whether cheering on my favorite soccer team, shooting hoops on the court, diving into the latest video game release, or experimenting with new recipes in the kitchen. Each day presents a new opportunity to delve into consumer behavior, and I\'m excited to continue this journey, unraveling insights and shaping strategies that resonate with audiences worldwide.
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