Chad Ghastin

CCXP, Customer Experience, Product Development and Change Management Leader

Role: Cx Product Management at New York Power Authority
Location: New York, NY, US
LinkedIn followers: 500 followers

About Chad Ghastin

Personal site: cghastin.com Highly adaptable senior level customer experience and change management leader with hands on strategy and implementation experience spanning: healthcare, automotive, CPG, entertainment, financial services, media, and travel / aviation. Proven success influencing and leading executive stakeholders with agility across a matrixed environment. Experience evaluating and optimizing call center operations and performance standards for agents and leadership. Past: Full P&L responsibility for annual budget, management of vendors and people leader of across multiple locations and functions. Founded and ran my own CX consultancy for over two years providing strategic customer experience design, CRM, marketing automation and digital product optimization consulting for start ups and Fortune 500 brands including, Birchbox, NBC News, CNBC, and Johnson & Johnson. Certified Customer Experience Professional, Lean Six Sigma Green Belt and former founding NYU graduate professor of CRM & Customer Experience. Skills and Hands on ExperienceCustomer Experience, Engagement and Loyalty Strategy | Voice of the Customer and Voice of the Employee Program Development | Customer Experience Design and Journey Mapping | NPS, CES and CSAT Program Analysis and Development | Artificial Intelligence and Machine Learning | Digital Product Development | CRM | Enterprise CX Platform Migration and Implementation | Lifecycle Marketing | RFM and LTV Analysis and Segmentation | Marketing Automation | A/B and Multivariate Testing | Propensity Modeling | 1:1 Personalization and Curation | Email Marketing | Mobile App Marketing | Display and Social Re-engagement and Re-targeting Programs | Re-activation and Winback Programs | Customer Co-creation, Referral and Rewards Programs

Experience

Cx Product Management
New York Power Authority
Nov 2024 — Present · White Plains, NY, US

Education

New York University
Master of Science (M.S.), Integrated Marketing
Grand Valley State University
Bachelor of Science (B.S.), Advertising & Public Relations

Skills

Customer Insight
Analytics
Interactive Marketing
Campaign Management
Online Advertising
Brand Management
Cross-Functional Team Leadership
Marketing Strategy
Market Planning
Product Life Cycle Management
Integrated Marketing
Affiliate Marketing
Customer Experience
Conversion Optimization
Social Media Marketing
Marketing Management
Email Marketing
Leadership
Ecrm
Mobile Marketing
Customer Engagement
Social Media
Digital Marketing
Relationship Marketing
Marketing Automation
Multivariate Testing
Digital Strategy
Crm
Product Development
Mobile Devices
Database Admin
A/B Testing
Optimization
Predictive Modeling
Customer Loyalty
Brand Development
Segmentation
Advertising
Customer Retention
Strategy

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
c••••••••@nypa.gov
Personal email
•••••@•••••.com
Direct dial
+18•••••••76

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Current company

New York Power Authority

Utilities · 2.3K employees · Founded 1931 · White Plains, New York, United States

The New York Power Authority (NYPA) is the largest state public power organization in the U.S., founded in 1931 with the mission to harness the State’s natural resources to provide reliable power at a low cost. NYPA generates nearly a quarter of New York State’s electricity and operates one‑third of its transmission lines. More than 80 percent of NYPA’s power comes from clean, emissions‑free hydropower, supporting the state’s progress toward a sustainable energy future. As a public entity governed by New York State rather than private investors, NYPA exists to advance the public interest and is primarily self‑funded through the sale of the electricity it produces—not taxpayer dollars. Its operations span electricity generation and storage, statewide transmission, customer services and partnerships, and oversight of the New York State Canal Corporation as a subsidiary. NYPA’s diverse customer base includes businesses, non‑profits, government facilities, and local municipal utilities across the state. We're leading the charge toward a carbon‑free, economically vibrant New York, and now, we’re leading boldly into the future of energy with new initiatives including advanced nuclear energy development. At the same time, we're scaling renewable energy sources such as offshore wind, solar and battery storage initiatives. Beyond energy, we're also revitalizing the iconic New York State Canal System, boosting upstate economies and supporting local communities. At NYPA, our people are at the heart of our success. Their dedication and ingenuity have earned us national recognition as a Forbes Best Midsize Employer and as a top workplace for new grads and engineers. This reflects our commitment to fostering an innovative, inclusive and rewarding workplace. At NYPA, we’re not just keeping the lights on—we’re lighting the way to a stronger, cleaner, more resilient future for all New Yorkers. For more information, visit www.nypa.gov. Social Terms of Use: bit.ly/3FpLzmg

nypa.gov

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About Chad Ghastin

Experience

Cx Product Management

Education

New York University

Grand Valley State University

Skills

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