Cameron George
Director of Digital Marketing & Revenue Generation | College Athletics Revenue Strategy | Ticketing, Digital Marketing, Fundraising, Data Analytics
- Role
- Director of Digital Marketing & Revenue Generation at Charlotte 49ers Athletics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Cameron George
I help college athletics programs grow revenue by aligning ticketing, digital marketing, and fundraising strategy around data and fan behavior. As Director of Digital Marketing & Revenue Generation for Charlotte 49ers Athletics, I lead integrated revenue strategy across ticketing, digital marketing, and donor engagement. My work focuses on building scalable systems that increase attendance, drive ticket sales, and strengthen long-term donor relationships. Over the past decade in Division I athletics, I have worked across ticket operations, development, and digital marketing, giving me a full view of external relations and revenue generation.
Experience
Director of Digital Marketing & Revenue Generation
Sep 2024 — Present · US
Lead revenue-focused digital marketing strategy across ticketing, fundraising, and fan engagement for Division I athletics programs. • Generated $2M+ in ticket sales and donations through integrated campaigns across email, SMS, paid media, and digital channels. • Built and implemented department-wide email marketing and automation strategy improving segmentation and campaign performance. • Directed football ticket renewal strategy that produced 89.15% renewal rate,$1.7M revenue, and first season-ticket sellout in program history. • Implemented dynamic pricing strategy, generating $80K+ in incremental ticket revenue across two seasons. • Launched athletics SMS marketing platform, producing $145K+ in new ticket and fundraising revenue. • Serve as Chair of Niner Nation Gives, leading three consecutive record-breaking fundraising campaigns including $821K raised in 2025. • Lead recurring revenue strategy meetings with senior leadership aligning marketing, ticketing, and development initiatives.
Education
Charles B Aycock High School
High School Diploma
2004 — 2008
University of North Carolina at Charlotte
Bachelor of Arts (BA), History
2008 — 2012
Wingate University
Master of Arts (MA), Sports Management
2014 — 2016
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