Cheryl L. Fullerton

About Cheryl L. Fullerton

Sales strategy and operations leader with an MBA and MPA, offering extensive experience in telecommunications and enterprise sales. Expert at driving revenue growth through cross-functional collaboration and data-driven decision-making. Adept at aligning strategic initiatives with operational execution, with a proven ability to work with diverse teams, including Product, Marketing, Implementation, Enterprise, Mid-Market, Carrier, and CSP sales teams. Skilled in managing customer onboarding, negotiating contracts with legal teams, and navigating complex sales deals to drive business success. Strong background in leveraging Salesforce tools for operational efficiency and growth.

Experience

1. Manager, Offer Management Sales Operations

   Sinch

   Aug 2022 — Present · MT, US

   Drive strategic offer development and execution, aligning product and market demands to achieve revenue growth. Lead sales pipeline forecasting and streamline operations, working closely with Product, Marketing, Implementation, and legal teams to ensure smooth execution of product strategies and contracts. Collaborate with Enterprise, Mid-Market, Carrier, and CSP teams to ensure product positioning and customer success.Key Achievements:• Developed and executed offer strategies to generate increased revenue, targeting specific segments like Enterprise and Mid-Market sales teams.• Collaborated with Product, Marketing, and Implementation teams to streamline onboarding processes and ensure seamless customer experiences.• Worked with legal teams to draft and negotiate contracts for product combinations, leading to faster contract turnaround times.• Played a key role in sales enablement by helping close deals with customers and ensuring alignment with product and service offerings.

Education

• University of Montana

  MPA, Public Administration, Management

  2007 — 2010

• The University of Montana - College of Business

  Unofficial Certificate in Entertainment Management, Entertainment Management

  2009 — 2009

• University of Montana

  B.A., Political Science

  1990 — 1996

• The University of Montana - College of Business

  Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

  2013 — 2015

Skills

• Team Leadership
• Financial Analysis
• Event Management
• Marketing
• Research
• Microsoft Office
• Social Networking
• Social Media Marketing
• Training
• Customer Satisfaction
• Fundraising
• Marketing Strategy
• Leadership
• Telecommunications
• Public Speaking
• Press Releases
• Business Development
• Software Documentation
• Social Media
• Strategic Planning
• International Business
• Project Planning
• Employee Benefits
• Event Planning
• Management
• Team Building
• Customer Service
• Negotiation
• Marketing Management
• Public Relations
• Business Strategy
• Contract Negotiation