Christine Ford

About Christine Ford

I am a results-oriented, product management leader who is experienced strategizing and executing on Artificial intelligence, large scale data, consumer and B to B software products, as well as executing on it. I am an expert in team building, and developing roadmaps and products throughout their whole product lifecycle. I am comfortable working across a large matrixed organization, as well as startups. I’m also excellent at seeing and addressing issues before they become larger ones.I know how to win business while still staying true to our users. Throughout my 15 plus years of experience as a product leader, I have developed the strategy and vision for an array of measurable and monetizable digital products, both B-to-B and B-to-C. I’ve built and led cohesive product orgs, work closely with engineering, UX design, data science and marketing to deliver on the vision. Over the course of my career I have overseen the creation of platforms that use Artificial intelligence to optimize performance; consumer facing, content-rich websites and mobile apps; enterprise level, SAAS-based products and APIs; for Adtech, Martech, and consumer publishing, in the areas of entertainment, lifestyle, finance, education and more. I have also worked closely with clients and vendors and managed relationships with high stakes partners such as Google, Amazon and more. I also have a strong understanding of UX design, user testing, roadmap development, requirements documentation and prioritization, the full software development lifecycle, Agile methodology, and training, as well as the process for vetting third party tech for partnership or acquisition. I also have a great deal of experience working with compliance and privacy teams on data protection and security best practices. I’ve led teams of on, off- and near-shore engineers, UX designers, product managers and developers, for both startups and large companies such as WPP/GroupM, Disney, NYSE, Conde Nast, McGraw Hill, and Kantar, as well as several startups. I am adept at managing product teams, as well working closely with C-Suite leadership.

Experience

1. Global Senior Director of Product Management, Choreograph, Groupm, Wpp

   Choreograph

   May 2023 — Present · New York, NY, US

   Oversee the development of a unified platform that uses Artificial Intelligence to optimize performance seamlessly across multiple adtech platforms. Built and lead a team of highly talented and innovative product managers and UX designers. Point person for compliance, data and AI governance, security and privacy for product line. Member of WPP working group to determine best practices for vetting AI vendors. Work closely with partners at Amazon, Google, TTD, Xander and more. Leading team, developing vision and managing roadmap, and mentoring on best practices in UX and product management. Interact regularly with C-Suite legal, engineering and marketing. Developing strategy, vision, processes, execution, working across a large, global, matrixed-organization. Skills: Data Ethics · Artificial Intelligence (AI) · Product Management, User Experience, Go to Market Strategy, Execution, Data integration

Education

• State University of New York at Plattsburgh

  Bachelor of Arts (B.A.)

• Pace University

  Master of Science - MS

  2000

• University of Chester

  Exchange Program