Christine Flaherty

About Christine Flaherty

My job as a marketer is more than commercials, brand logos & jingles. Marketing is a set of tools that can be strategically deployed to solve business & Consumer problems. I approach marketing by using my engineering training & love of data to clearly define what barriers stand in the way of brand growth or Consumer satisfaction. Only after defining impediments, will I design a marketing campaign that systematically removes those barriers & accelerates sales. I take inspiration from Charles Kettering, a pioneering engineer of the auto industry and holder of 186 patents, who said – “A problem well defined is a problem half solved.” Here\'s examples of the business challenges I’ve solved by IDing the barriers inhibiting growth & successfully using marketing tools to address: Captured 30%$-share of car air freshener market within 6 mo of launching Febreze Car, which delivered on the promise of sustaining a light, fresh scent that actually removes odors instead of just masking them. Increased Mr. Clean’s visibility in the cleaning category with a 2017 Super Bowl commercial that generated +8B impressions,#1 social media share of voice, & was voted T10 super bowl commercial by USA Today. Led Mr. Clean turnaround by ID\'ing that Consumers needed more educational advertising to learn how, when, why and where to use a Magic Eraser as part of their regular cleaning routine. Total brand sales grew +9%,+20%,+17%,+9% in consecutive years. Satisfied Consumer desire for household cleaners that are both safe & highly-effective with the launch of the “9 Elements” fabric & home cleaners, via a P&G internal start-up. Broadened Splenda’s appeal and ease-of-use by launching into relevant ready-made categories like coffee creamers, diabetes-focused protein shakes & drink mixes. Results aren\'t delivered alone - which is why I enjoy building teams & growing employees as much as I enjoy building brand brands & growing market share. Colleagues cite the following as strengths that I consistently bring to an organization: Bias for action Analytical understanding Perseverance & agility Comfort with ambiguity When I’m not working, you’ll find me trying new recipes or tending my flower garden. Contact me at f••••••••@gmail.com. Skills & Expertise: Strategic Brand Building & Execution P&L Management Multi-functional Team Leadership Business Strategy & Innovation Data Analysis & Decision Making Marketing ROI Optimization Culture Building & Team Development Media Planning & Management Retailer Partnerships

Experience

1. Chief Brand & Marketing Officer

   Woodstream Corporation

   Jul 2024 — Present · Lancaster, PA, US

   Woodstream Corporation has a broad portfolio of pest control and outdoor brands like Victor mouse traps, Terro ant baits, Perky Pet bird feeders & Safer Brand lawn, garden & pest control products. In my role as Chief Brand & Marketing Officer, I\'m responsible for P&L delivery, new product development, marketing communications, media investment as well as consumer research, analytics & insights. I lead a team of 40 professionals across brand management, graphic design, analytics, consumer research, engineering, and project management disciplines.

Education

• Georgia Tech Scheller College of Business

  MBA, General Business

  2006 — 2008

• Georgia Institute of Technology

  BS, Engineering

• Georgia Institute of Technology

  MS, Engineering

Skills

• Supply Chain
• Cross-Functional Team Leadership
• Product Development
• Management
• Six Sigma
• Brand Equity
• Customer Insight
• Consumer Products
• Competitive Analysis
• Supply Chain Management
• Shopper Marketing
• Marketing
• Product Innovation
• Engineering Training
• Packaging
• Brand Management
• Continuous Improvement
• Project Management
• Fmcg
• Strategy
• Manufacturing