Carolyne Chu
Marketing Leader | Strategic Branding & Digital Marketing
- Role
- Digital Marketing Manager at Jollibee Group North America
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Carolyne Chu
With 18 years of marketing experience, I have a knack for boosting brand awareness and…
Experience
Digital Marketing Manager
Mar 2025 — Present · West Covina, CA, US
Develop and execute comprehensive digital marketing strategies for Red Ribbon Bakeshop and Chowking, driving a 15% increase in total digital sales.· Analyze market trends and customer insights to inform and optimize a multi-million-dollar digital marketing budget.· Manage the end-to-end implementation of digital marketing campaigns across both brands, utilizing A/B testing and data-driven insights to maximize performance and audience reach.· Spearhead the optimization of the online presence and user experience for Red Ribbon Bakeshop and Chowking, while developing and executing data-driven digital promotions that drive customer engagement and sales across all digital touchpoints.· Champion the digital launch of a new brand in the U.S. market, including comprehensive website development and setup on Shopify, email marketing infrastructure, and product description creation.· Oversee the implementation of new technology for store openings, including the integration of POS systems and QSR (Quick Service Restaurant) POS kiosks.· Manage the strategic setup and integration of third-party (3P) systems and partnerships to support brand growth and operational efficiency.· Lead the digital and technological groundwork for new store openings, ensuring a seamless and efficient digital presence from day one.· Collaborate cross-functionally with the Taiwan-based team to develop and localize digital marketing strategies, ensuring brand integrity and seamless execution
Skills
- Email Marketing
- Online Advertising
- E-Commerce
- Marketing
- Salesforce.com
- Trade Shows
- Account Management
- Google Adwords
- Business Development
- Sales
- Market Research
- Lead Generation
- SEO
- Web Marketing
- Online Marketing
- B2b Marketing
- Sem
- Digital Marketing
- Microsoft Dynamics
- Web Content Creation
- Copywriting
- Social Media Marketing
- Web Content Management
- Social Media
- Project Management
- Management
- Customer Relationship Management (Crm)
- Leadership
- Marketing Strategy
- Search Engine Optimization (SEO)
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