Cezara Windrem

About Cezara Windrem

Award winning innovation, digital transformation, and product development leader employing human centered design to solve problems for consumers and organizations, and make an impact in the world. Cezara heads up Digital Strategy at the Milken Center for Advancing the American Dream. Previously, she led Open Innovation at Nestle USA, and before that, the Program Development, Innovation and Optimization team at AARP Foundation, leading initiatives that included the efforts for product integration at AARPF, creation of the platform to unify the customer experience across products, systems, and tools, by taking a true user centric approach, and creating a unified view of the consumer for AARP Foundation, as well as generation of New Products and Programs, through partnerships and collaborations with corporations, grantees, startups, venture groups, accelerators, and innovation challenges.During her years at AARP, Cezara was also the creator and producer of Alcove, developed in partnership with AARP venture portfolio startup Rendever. Alcove is an award winning immersive media platform that connects VR / AR / AI startups, and people of all ages to the world, and to each other, through curated content, in fully immersive ways, and helps drive social connectedness. Alcove was voted Finalist for Best Consumer App at AWE 2019, Best Societal Impact at AWE 2020, selected on Forbes’ Best at CES 2020, and is the recipient of the VR Social Impact Award, at VR Awards 2020Cezara\'s professional background is at the intersection of business, innovation, strategy, and digital technology. She has over a decade and half experience applying design thinking and human centered design to create, lead, and scale businesses, products, experiences, and programs that enhance people\'s lives at work, and at home. Her educational background includes an MBA from Georgetown University, and Global Management studies at the University of Oxford. Thought leadership in the past years includes talks and presentations on world stages at AWE, AdWkDC, CES, Games4Change, IVRHA, Laval Virtual, MAVRIC, Smithsonian Digitization, SXSW, VRARA, VRX by Reuters, XR+ by World Economic Forum.

Experience

1. Head of Digital Strategy, Mcaad

   Milken Institute

   Mar 2025 — Present

Education

• University of Oxford

  Graduate Program, International Management

  2010 — 2010

• Georgetown University McDonough School of Business

  Executive Education Program

  2022 — 2022

• Academia de Studii Economice din București

  Bachelor's degree, Economics, Marketing

  2001 — 2005

• NYU Tandon School of Engineering

  UX Design & Strategy for Emerging Technologies (VR, AR, AI)

  2019 — 2019

• Georgetown University McDonough School of Business

  MBA

  2009 — 2011

Skills

• Roadmap Management
• Online Audience Targeting
• Market Planning
• Digital Media
• Marketing Planning
• Analytics
• Business Strategy
• B2b
• Marketing Communications
• Online Marketing
• Innovation
• Competitive Analysis
• Marketing Management
• Digital Strategy
• Marketing
• Business Development
• Digital Marketing
• Product Management
• Project Management
• Marketing Research
• Product Marketing
• Revenue Generation
• Project Planning
• Online Advertising
• Market Research
• Strategic Partnerships
• Leadership
• Training
• Product Development
• Analysis
• Technical Management
• Mobile Marketing
• Technology Management
• Customer Service
• Brand Management
• Marketing Strategy
• Business Plan and Roadmap Management
• Business Planning
• Product Launch
• Segmentation