Ruben Cespedes

About Ruben Cespedes

I lead product design at the intersection of enterprise SaaS, AI systems, and scalable design infrastructure, and I still ship products from zero.At Dell, I own end-to-end design for an AIOps platform serving 18,600+ active users and connected systems. I\'ve reduced UI inconsistencies by 86% through a design system I built and own, and cut the time IT teams spent manually triaging alerts, running reports, and building workload simulations by 89% through AI-driven workflows. Before that, a Plan Center redesign I led at Stash generated $624K in revenue within six months of launch.Outside of that, I design and ship full web apps using AI tools, turning ideas into live products fast, handling everything from concept through code and deployment. It keeps my instincts sharp and my strategy grounded in what it actually takes to build.I specialize in: • AI-driven product workflows and intelligent UX • Design systems at enterprise scale • Complex data visualization and predictive interfaces • Executive-level product strategy that stays close to the craftI\'ve also authored The Self-Made Portfolio and built a community of 246K+ designers across platforms, because I think the best designers teach what they know.If you\'re building intelligent systems, scaling enterprise platforms, or just want to talk about where AI and design are actually headed, let\'s connect.

Experience

1. Principal Product Designer

   Dell Technologies

   Aug 2021 — Present · US

   Lead product design for an enterprise AIOps SaaS platform, shaping AI-driven workflows, predictive simulations, and complex data visualization experiences for global IT customers. Own the AIOps design system and drive executive-aligned strategy across cross-functional teams.• Architected and owned the Dell AIOps design system, reducing UI inconsistencies across core product areas by 86% and strengthening cross-product scalability.• Spearheaded the redesign of workload simulation and predictive planning features, eliminating 87% of manual planning steps and increasing operational efficiency across IT teams.• Directed end-to-end product design for an enterprise AIOps SaaS platform serving 18,600+ active users and connected systems, accelerating time to insight by 89% through AI-driven workflows and optimized data visualization.• Presented UX strategy and product roadmaps to C-level stakeholders and cross-functional leadership across 4+ years of executive-level engagement, shaping long-term platform direction and securing organizational alignment on design investments.

Education

• Alison

  Diploma, Project Management

  2017 — 2017

• The Art Institutes

  BS, Graphic Design

  2006 — 2008

• Technical Career Institutes

  AAS, Digital Media Arts (Cum Laude)

  2004 — 2006

Skills

• Wordpress
• Print Production
• Graphic Design
• Javascript
• Spanish
• Flash
• Indesign
• Search Engine Optimization (SEO)
• Art Direction
• User Interface Design
• Adobe Creative Suite
• Brochures
• Page Layout Design
• Advertising
• Page Layout
• Poster Design
• Google Web Designer
• Typography
• Web Development
• Corporate Identity
• Mac/Pc Proficient
• Html
• Css
• Photoshop
• Project Coordination
• Logo Design
• Project Management
• Jquery
• Creative Direction
• Graphics
• Microsoft Office
• Screaming Frog
• Powerpoint
• Html5 Web Ads
• Web Design
• Flyers
• Php
• Cascading Style Sheets (Css)
• Video Editing
• English