Cesar Rufo
Head of Growth at Milk Stork | B2B & SaaS Marketing Leader
- Role
- Head of Growth at Milk Stork
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Cesar Rufo
Head of Growth at Milk Stork leading the marketing, sales and client success teams. Mission-driven B2B marketing leader with experience driving growth across VC-backed startups to midsize teams. Ex-American Express, Booker Software, and Andela. Core competencies include demand generation, product marketing, customer segmentation, and go-to-market planning. I help teams build and execute a measurable, repeatable marketing strategy. Expertise includes- Performance marketing, growth marketing & demand generation- GTM strategy planning and execution- Customer segmentation, pricing strategy and packaging- Product marketing, sales enablement- Content marketing strategy- Account-based marketingIndustry-agnostic, with domain experience across healthtech, fintech, HR tech, AI, enterprise and SaaS.
Experience
Head of Growth
Feb 2024 — Present · Brooklyn, NY, US
Education
Cornell University
B.A., Economics
Skills
- Financial Modeling
- Income Statement
- Market Research
- Team Leadership
- Financial Analysis
- Finance
- Marketing
- Salesforce.com
- Sales Enablement
- Management Consulting
- Product Marketing
- B2b
- Customer Relations
- Sales
- Training
- New Business Development
- Integrated Multi-Channel Marketing
- Cross-Functional Team Leadership
- Channel Strategy
- Marketing Strategy
- Strategy
- E-Commerce
- Leadership
- Analysis
- Customer Relationship Management (Crm)
- Pricing
- Business Development
- Strategic Partnerships
- Smb
- Sales Effectiveness
- Segmentation
- Product Management
- P&L
- Crm
- Cross Channel Marketing
- Multi-Channel Marketing
- Team Building
- Management
- Customer Service
- Negotiation
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