Cesar Hernandez
Founder I Global Citizen I Strategist at Medium Rare Strategy
- Role
- Founder i Global Citizen i Strategist at Medium Rare Strategy
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Cesar Hernandez
I am a brand strategy professional with over seven years of significant experience…
Experience
Founder i Global Citizen i Strategist
Jul 2015 — Present · Hickory/Lenoir, NC, US
Working with agencies to provide strategic services ranging from:1) Research - primary/secondary; focus group moderation; competitive analysis; market analysis; cultural analysis.2) Brand - insights generation; brand positioning; brand architecture.3) Planning - target market personification; consumer mapping; ad concepts; communications planning
Skills
- Marketing
- Sponsorship
- Mobile Marketing
- Ppc
- Corporate Branding
- Analytics
- Public Relations
- Media Relations
- Strategy
- Newsletters
- Shopper Marketing
- Interactive Strategy
- Market Planning
- Marketing Management
- Segmentation
- Quantitative Research
- Marketing Research
- Branding
- Qualitative Research
- Brand Equity
- Market Research
- Interactive Marketing
- Web Analytics
- Integrated Marketing
- Strategic Communications
- Sem
- Brand Architecture
- Lead Generation
- Google Analytics
- Media Planning
- Digital Marketing
- Relationship Marketing
- Positioning
- Customer Insight
- Brand Management
- Consumer Behaviour
- Marketing Strategy
- Competitive Analysis
- Creative Direction
- Online Advertising
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