Cesar Prato

About Cesar Prato

Strategist and results-driven entrepreneur with exceptional all-around business acumen, including leadership, finance, marketing, value creation, growth and scaling, and business turnarounds. Proven ability to drive profitability, optimize operations, and scale organizations through transformation and strategy.I\'m the CEO & Founder of Eztratego, a Miami based business consulting boutique firm that helps entrepreneurs & small business launch, grow, scale, and positively transform their US ventures. I\'m a business consultant, mentor, and speaker. I ID the right strategy for market entry or rapid growth and scaling to dramatically improve the Client\'s revenues / profits in less than 6 months. I also design & execute effective exit strategies. I accelerate revenue growth with innovation based on proven emerging market trends, maximize the customer lifetime value, optimize the organization for the resulting turbulence, and coach the entrepreneur for peak performance. Since 2015 I\'ve helped more than 150 entrepreneurs accelerate their time to market, time for break-even points, profit generation and investment paybacks in the US. I focus on:• Speed: Do what\'s right for your idea/startup/business growth and business scaling fast.• Direction: Aim correctly to hit the right targets at the right time.• Agility: Drop everything that doesn\'t add value. Focus on incremental value only.• Be First to market: Stop trying to be better than competitors. It\'s better to be First in an emerging market trend!• Competitiveness: Boost your Value Proposition. Redesign it: make it innovative, irresistible, indispensable, and inspirational.Clients mentored in US: 4 Art Works, All in Beauty, Anny’s Bread Factory, Biosec Biosecurity Solutions, Capital Protection Bureau, Churromania, Diamond Artificial Grass, Don Garone Pasta, Eli Bravo, Epson America, Guaikinima Summer Camps, Guudy Ice Cream, Harmony Party Rental, Hibrids, Intercontinental Bank, Juan Valdez US, JJ Rendon & Asociados, Khezoz cheese substitutes, Medilight MedSpa, Mirakle Burger meat substitutes, Mr. D Wine, MySpa medspa supplies, OUR Microlending, Paisa US, P.A.N. Foods, Pickkon logistics, Pikamiel, Rigo’s Meal, R&G Company, Sectis Design, Serenergy, UClear aligners, Unidos en Red, Virtue Distributors, VT Art Advisors, and many more!I also mentor participants in a transformational Business Scaling Program at Stanford for Latino business owners (LBAN, The Latino Business Action Network) that recruits and accepts 150 Latino entrepreneurs from across the country every year (two cohorts of 75).

Experience

1. Entrepreneur & Small Business Consultant, CEO & Founder

   Eztratego

   Jun 2015 — Present · Miami, TX, US

   Why EZtratego exists? Growth stops when you spend most of your time operating your business. You forget about business strategy and innovating, so inevitably, revenues stall and profits tank.What is EZtratego?A Business Consulting Firm that dramatically improves Entrepreneur & Business Performance.How EZtratego does it? We ideate, design, and implement tailor-made creative business strategies for market entry, profit, and revenue growth. It\'s about innovating with product and services based on emerging market trends and becoming deeply customer centric. We call this process Strategy on Steroids®.EZtratego is a hands-on marketing, and business development boutique consulting firm focused on startups and companies needing rapid growth and transformation. The firm strategizes, plans, and executes out-of-the-box strategies, business model optimization, revenue maximization initiatives, and creative marketing plans. EZtratego serves startups, small businesses, and middle-market clients that need to reach the next revenue and market level and need strategic reinvention. Your Strategy Needs The Right Strategy! EZtratego is your business GPS. 170+ Clients served, among them: Agua Bendita, BrainBox, Churromania US, CCS Underground Services, Crosswise Law, Juan Valdez Cafe US, Epson LATAM, Sectis Design, Eli Bravo, Camp Guaikinima, SGW Artificial Grass, Rigo\'s Meal raw dog food, Franceschi Chocolates, Jet Miami, Aviaservice US, Medilight MedSpa, My Spa, Almage MedSpa, Mr. D Wine, Virtue Distributors, Paisa Foods, Polar P.A.N. USA, PIZZACINI Frozen Pizza, OUR Loans, Anny\'s Bread, Carnivero, Yapa Empanadas, Bitania Harmony Party Rental, Hibrids, R&G Company, Venezia Luxury Pools and many more.website

Education

• UCAB - Universidad Católica Andrés Bello

  Master of Business Administration (MBA), Marketing

  1985 — 1987

• Louisiana State University

  BSEE, Electrical & Electronics Engineering

  1980 — 1984

• UCAB - Universidad Católica Andrés Bello

  Business Administration and Management, General

Skills

• Marketing Research
• Budgets
• Market Planning
• Entrepreneurship
• Strategic Partnerships
• Leadership
• New Business Development
• Product Marketing
• Corporate Communications
• P&L Management
• Event Management
• Digital Strategy
• Online Marketing
• Social Media Marketing
• Radio
• Marketing Communications
• Facebook
• Social Media
• Brand Management
• Marketing Strategy
• Media Planning
• Integrated Marketing
• New Media
• Mobile Marketing
• Online Advertising
• Product Management
• Strategic Planning
• Brand Architecture
• Marketing Management
• Email Marketing
• Spanish
• Business Planning
• Digital Media
• Sales
• Marketing
• Contract Negotiation
• Start-Ups
• Brand Development
• Market Research
• Business Development