Igor Cerneckij
Marketing Automation Specialist @Keyloop
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WORK HISTORY
Marketing Automation Specialist @Keyloop
In my role as a Marketing Automation Specialist at Keyloop, I manage various aspects of marketing automation and data analysis to enhance performance and streamline processes across multiple regions. My core responsibilities include-Developing and managing a streamlined data collection process for email and website activity, form submissions and digital ads-Supporting demand generation and nurture campaigns for Southern and Northern Europe, from planning to analysis, driving data-driven decisions-Optimising Salesforce Pardot to enhance functionality and streamline marketing automation-Collaborating with departments (e.g, service, legal, finance, product ) to design and deliver customer emails aligned with business goals-Creating and maintaining internal marketing documentation to standardize practices-Facilitating communication across marketing teams to ensure alignment on global initiatives.
EDUCATION
University College Birmingham
Bachelor's degree, Digital Marketing
University College Birmingham
Foundation degree, Hospitality Business Management
Baltic Apprenticeships
Data Analyst Level 4, Data Analytics
ABOUT IGOR CERNECKIJ
I work in marketing automation and data analytics, helping teams run campaigns more efficiently and make better data-driven decisions. A big part of my role is coordinating projects across regions, keeping workflows organised, and making sure everything runs smoothly.I build dashboards and automated processes that turn messy data into clear insights and use AI tools to simplify reporting and improve how we work. With a background in sales and business development, I stay focused on impact, using data, automation, and AI to help marketing and sales teams work smarter every day.
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